To grow and maintain our position as the biggest bread company in Indonesia through deeper and wider market penetration using an extensive distribution network to reach Consumers throughout Indonesia.
To produce and distribute products which are halal, high quality, hygienic, and affordable for Indonesian Consumers.
Corporate Values
R
Results
We are fast (Run) to give the best Performance and optimum Result while still prioritizing customer satisfaction.
O
Organization
We adopt Values and Culture and work with Passion and high spirit to constantly provide the best (Spirit of Excellence) results.
T
Teamwork
Our Performance and Achievement is the result of excellent Cooperation and Coordination from all parts of the Company.
I
Implementation
We ensure every strategy is implemented well (Follow through to completion) enabling perfect Execution.